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In 1731 Michel Bouchard a cloth merchant from the Dauphiné set up business in Volnay with proceeds of the sale of his possessions in the Dauphiné. In 17 his son, Joseph Bouchard established a business in his own name in Beaune. Besides cloth, he began selling Burgundian wines and started acquiring some property of his own. His business began to grow significantly. Starting in 1756 Joseph Bouchard began creating partnerships with various other wine merchants and eventually became known as Domaine Bouchard Père & Fils when he merged his business with his sons. In 1775 Joseph Bouchard acquired an estate in Volnay and a house in Beaune, where they stayed until 1789 when the business was moved to Rue Saint Martin also in Beaune. The vineyards located in Volnay included among others some parcels which are still famous today, such as Les Caillerets, Les Chanlins and Les Taillepieds. Around 1809 The Bouchard family gave up the cloth trade completely to focus on wine. During the 1800s Bouchard Pere et Fils continued to grow steadily as they bought and acquired vineyards throughout the region. The twentieth 20th century saw a bit of change as the Bouchards stoped buying as many vineyards and concentrated mainly on looking after their estate rather than expanding it. Though the House of Bouchard Père & Fils, like the rest of France, was faced with the twentieth 20th century dramas (the First World War, the 1930s crisis, the Second World War), they managed to preserve the whole of their possessions accumulated by nine family generations. The Bouchard family maintained control of the business until 1995 when they passed the torch on to a very old Champagne family, which to this day has carried on the strategy established by the Bouchards in previous decades. Today Bouchard Père & Fils is still one of the largest and most well known wine producers in France.